Long-term SEO Benefits

Why SEO Must Be Long-Term

I LOVE SEO.

Let me put it another way: It’s my job to help your company love SEO as much as I do.

Companies that HATE SEO (and it’s okay if you’re one of them) usually just have a bad relationship with a certain search engine. And, like any relationship, a wise outside voice can help put things back on track.

And this is a relationship worth saving. Search has the power to connect your company with the people who need your product or service when they need it the most. SEO can position your site to show up at the various stages of the customer buying cycle and make your company grow.

All relationships have a give and take dynamic. The person in charge of your SEO is first a giver, not a taker. If you do it right, Google may reciprocate. Learn More »

Why No One Can Guarantee SEO Results

If you had a choice between SEO and guaranteed SEO, you’d always choose guaranteed, right? With any service, the guaranteed option is always better, right?

Not with SEO.

Before we plunge into what guarantees we should expect out of the SEO Industry, let’s look at ranking guarantees that are, and are not, provided for in SEO.

Have you ever seen a lifetime rankings guarantee?

A money back rankings guarantee?

Or how about a website replacement guarantee if penalized? Learn More »

Consultant David stands up to Goliath agency

SEO Consultant vs. Agency: Which Is Best?

One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead.

Having worked inside both agency and consultancy worlds, I’ve been able to observe their strengths and weaknesses from the inside.

Let’s explore the differences in the two and which service might work best for you.

Consultant vs. agency business models will vary, but compare the risk they take to the risk you take when you sign on as a client. An agency or consultant stands to lose one client. You as the client, risk losing revenue and growth. And if you really get it wrong, you could lose things like your domain authority or reputation should your new SEO company tilt toward the black hat side. The risks are yours, so the responsibility is on you.

How do you assess whether you need an SEO consultant or agency? Learn More »