If you had a choice between SEO and guaranteed SEO, you’d always choose guaranteed, right? With any service, the guaranteed option is always better, right?
Not with SEO.
Before we plunge into what guarantees we should expect out of the SEO Industry, let’s look at ranking guarantees that are, and are not, provided for in SEO.
Have you ever seen a lifetime rankings guarantee?
A money back rankings guarantee?
Or how about a website replacement guarantee if penalized? Learn More »
One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead.
Having worked inside both agency and consultancy worlds, I’ve been able to observe their strengths and weaknesses from the inside.
Let’s explore the differences in the two and which service might work best for you.
Consultant vs. agency business models will vary, but compare the risk they take to the risk you take when you sign on as a client. An agency or consultant stands to lose one client. You as the client, risk losing revenue and growth. And if you really get it wrong, you could lose things like your domain authority or reputation should your new SEO company tilt toward the black hat side. The risks are yours, so the responsibility is on you.
How do you assess whether you need an SEO consultant or agency? Learn More »
Have you experienced a technical SEO nightmare that stuck with you? Frightened you? Or perhaps caused you to lose a chunk of revenue?
Every SEO person seems to have their own peculiar horror story, something that they witnessed on a client website or something they did themselves that haunts them, a story they suppress.
Today we’re challenging SEO professionals, all of whom practice in the southern U.S. to open up and tell the world their answers to this question:
“What is the most revenue-impacting technical SEO issue you’ve seen and how did you overcome it?”
Learn More »