What’s the best name for your business website? Business owners endlessly struggle with this question because they know that something as simple as a name can ultimately dictate the success or failure of the organization. This is true for every company in every industry – your company name is how clients find and remember you, so it better be good. Learn More »
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Michael is pre-law student at the University of Georgia. In his spare time, he works as a link building consultant and online writer for local businesses. He loves reading up on international and technology news, especially new developments in SEO.
Posts by Michael Nozick:
How to Interrogate a White Hat SEO
If you’re a business owner, you’ve probably heard about search engine optimization (SEO). It is an entire industry that’s based on helping clients gain visibility on search engines like Google, Bing, and Yahoo.
There is no magic switch that turns your website into the top listing on a search engine results page (SERP), so SEO firms have to find creative ways to boost the value and authority of a client’s site. There isn’t an easy formula for doing SEO, so agencies use widely different strategies to accomplish the same goal.
In a nutshell, digital marketing consultants and agencies can use “white hat” or “black hat” SEO tactics. Some are very open about which side of the spectrum they fall on. Others are not.
What’s the difference? Learn More »
How Great Content Earns Links
While the SEO community laments the good ol’ days of easy link building, the new era of Google search results is undoubtedly better for the user experience. Yes, link building has gotten significantly harder, but this is actually a good thing if you look at the big picture.
Look at any SEO blog and you’ll probably find an article with a distinctly unoriginal title like “Link Building is Dead.” For one, I can’t believe the total lack of creativity that SEO bloggers have used to address the subject. Two, link building is certainly not dead – not even close. If Google could make links go away, they would, but they still need to use links when calculating quality. But we link builders need to change our approach. Learn More »
What Good Link Builders Do
It’s 2015 and link building is still an important part of SEO.
According to SEO blogs, it might seem like link building is an outdated fad. Critics argue that inbound hyperlinks are only a small determinant in search results and others rightly assert that Google’s search algorithm is complex enough to factor out worthless links.
What I Learned From My First SEO Internship
Whenever I type something into Google, I expect the site to spit out relevant search results in less than a second. For every search you type in an input and Google gives you an output, but the entire process in between just seems like magic. And it is to an extent. After months of SEO experience, it still feels like Google uses Internet magic to...