Domain Freak: "Great domain... I'll take two"

Advantages of a Power Domain

SEO Power

Branding Power

Geo Power

Psychological Power

Takeaways

What’s the best name for your business website? Business owners endlessly struggle with this question because they know that something as simple as a name can ultimately dictate the success or failure of the organization. This is true for every company in every industry – your company name is how clients find and remember you, so it better be good. Learn More »

SEO Firm Hat Rack

How to Interrogate a White Hat SEO

If you’re a business owner, you’ve probably heard about search engine optimization (SEO). It is an entire industry that’s based on helping clients gain visibility on search engines like Google, Bing, and Yahoo.

There is no magic switch that turns your website into the top listing on a search engine results page (SERP), so SEO firms have to find creative ways to boost the value and authority of a client’s site. There isn’t an easy formula for doing SEO, so agencies use widely different strategies to accomplish the same goal.

In a nutshell, digital marketing consultants and agencies can use “white hat” or “black hat” SEO tactics. Some are very open about which side of the spectrum they fall on. Others are not.

What’s the difference? Learn More »

The Link Piggy Bank for Link Earnings

How Great Content Earns Links

While the SEO community laments the good ol’ days of easy link building, the new era of Google search results is undoubtedly better for the user experience. Yes, link building has gotten significantly harder, but this is actually a good thing if you look at the big picture.

Look at any SEO blog and you’ll probably find an article with a distinctly unoriginal title like “Link Building is Dead.” For one, I can’t believe the total lack of creativity that SEO bloggers have used to address the subject. Two, link building is certainly not dead – not even close. If Google could make links go away, they would, but they still need to use links when calculating quality. But we link builders need to change our approach. Learn More »