What’s the best name for your business website? Business owners endlessly struggle with this question because they know that something as simple as a name can ultimately dictate the success or failure of the organization. This is true for every company in every industry – your company name is how clients find and remember you, so it better be good. Learn More »
If you’re a business owner, you’ve probably heard about search engine optimization (SEO). It is an entire industry that’s based on helping clients gain visibility on search engines like Google, Bing, and Yahoo.
There is no magic switch that turns your website into the top listing on a search engine results page (SERP), so SEO firms have to find creative ways to boost the value and authority of a client’s site. There isn’t an easy formula for doing SEO, so agencies use widely different strategies to accomplish the same goal.
In a nutshell, digital marketing consultants and agencies can use “white hat” or “black hat” SEO tactics. Some are very open about which side of the spectrum they fall on. Others are not.
What’s the difference? Learn More »