Authority Building

“We’ve learned that sites that demonstrate authoritativeness and expertise on a topic are less likely to publish false or misleading information.”

– Google

“Is the site a recognized authority on its topic?”

“Would you recognize this site as an authoritative source when mentioned by name?”

Google proposed asking these among other questions in the aftermath their famous Panda algorithm change to give guidance on what defines a “high-quality site.”

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Google Webmaster Tools Help circa 2012

External links to your site will give Google more context about your site, which in turn, can help in showing it to relevant audiences.

How Your Content Can Rank Higher on Google Search, Google for Creators 2022

Some SEO agencies are quick to tell you how fast and how many links they can generate without mentioning quality. If you’re not sure if you need an authority building strategy, ask yourself, do these words accurately describe your inbound links?

Earned
Quality
Diverse
Relevant
Contextual
Authoritative
Wow, they link to us?

If not, your site needs a different kind of “link love.” The kind that’s merited, not manufactured. Welcome to the world of link earning.

I have not done manual link building for Conversion XL because I write very good quality content. I have around 10k incoming links built in less than a year just by writing.

Peep Laja, founder of ConversionXL, BrightIdeas.co Podcast with Trent Dyrsrmid

Getting earned links and mentions start with planning and executing an inbound content strategy. They help build authority. Authority comes from knowing your niche or trade and being able to communicate your expertise fast and well so that both people and search engines get it.

Authority building is like brand building. It grows your site as an authoritative resource that a niche or industry relies upon for solutions.

If you’re working as an in-house SEO or on behalf of a client and just don’t have the time to effectively earn links, let us create an authority building strategy and see it through for you.