“We’ve learned that sites that demonstrate authoritativeness and expertise on a topic are less likely to publish false or misleading information.”
“Is the site a recognized authority on its topic?”
“Would you recognize this site as an authoritative source when mentioned by name?”
Google proposed asking these among other questions in the aftermath their famous Panda algorithm change to give guidance on what defines a “high-quality site.”
Getting earned links and mentions start with planning and executing an inbound content strategy. They help build authority. Authority comes from knowing your niche or trade and being able to communicate your expertise fast and well so that both people and search engines get it.
Authority building is like brand building. It grows your site as an authoritative resource that a niche or industry relies upon for solutions.
If you’re working as an in-house SEO or on behalf of a client and just don’t have the time to effectively earn links, let us create an authority building strategy and see it through for you.