Cost Per Action

Does your company have a great product but can’t seem to grow? Some companies never solve the problem of how to win new customers. We help fix this by leveraging SEO for lead generation.

How does it work?

In simplest terms, this is what happens:

  1. Determine the lifetime value of a new customer
  2. Decide how much you are willing to pay for a lead
  3. Leverable and client agree on the details such as:
    • What constitutes a qualified lead
    • How many new leads you can reasonably handle
    • How the leads be tracked and paid
  4. Sign on with Leverable and start getting new customers

Great Candidates for CPA campaigns

CPA campaigns are not suited for all businesses. We think these work best:

  • SMB’s, especially companies seeking to grow from regional to national markets
  • Coming of age brands that need more customers
  • Companies targeting keywords with expensive PPC bids
  • Underdogs, Davids, tortoises – those who have had enough of letting potential customers go to unworthy competitors.


If our approach to CPA strikes a chord with you, contact us now.