If you had a choice between SEO and guaranteed SEO, you’d always choose guaranteed, right? With any service, the guaranteed option is always better, right?
Not with SEO.
Before we plunge into what guarantees we should expect out of the SEO Industry, let’s look at ranking guarantees that are, and are not, provided for in SEO.
Have you ever seen a lifetime rankings guarantee?
A money back rankings guarantee?
Or how about a website replacement guarantee if penalized? Learn More »
Perhaps you’ll agree with me when I say:
It’s REALLY hard to know how valuable a new keyword is before optimizing for it.
Or is it?
Well, it turns out, you can forecast traffic for a set of new keywords including number of leads and sales by using a few metrics and tools…
…metrics and tools that forecast monthly traffic, number of leads and revenue a set of keywords can bring to your business based on the historical performance of your site in Google.
And in today’s post I’m going to show you this stuff and some practical ways SEO pros forecast SEO. Learn More »
One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead.
Having worked inside both agency and consultancy worlds, I’ve been able to observe their strengths and weaknesses from the inside.
Let’s explore the differences in the two and which service might work best for you.
Consultant vs. agency business models will vary, but compare the risk they take to the risk you take when you sign on as a client. An agency or consultant stands to lose one client. You as the client, risk losing revenue and growth. And if you really get it wrong, you could lose things like your domain authority or reputation should your new SEO company tilt toward the black hat side. The risks are yours, so the responsibility is on you.
How do you assess whether you need an SEO consultant or agency? Learn More »