SEO Blog

Why SEO Must Be Long-Term

I LOVE SEO.

Let me put it another way: It’s my job to help your company love SEO as much as I do.

Companies that HATE SEO (and it’s okay if you’re one of them) usually just have a bad relationship with a certain search engine. And, like any relationship, a wise outside voice can help put things back on track.

And this is a relationship worth saving. Search has the power to connect your company with the people who need your product or service when they need it the most. SEO can position your site to show up at the various stages of the customer buying cycle and make your company grow.

All relationships have a give and take dynamic. The person in charge of your SEO is first a giver, not a taker. If you do it right, Google may reciprocate. Learn More »

Why No One Can Guarantee SEO Results

If you had a choice between SEO and guaranteed SEO, you’d always choose guaranteed, right? With any service, the guaranteed option is always better, right?

Not with SEO.

Before we plunge into what guarantees we should expect out of the SEO Industry, let’s look at ranking guarantees that are, and are not, provided for in SEO.

Have you ever seen a lifetime rankings guarantee?

A money back rankings guarantee?

Or how about a website replacement guarantee if penalized? Learn More »

Forecasting SEO: How Do I Determine the Value Of A Keyword?

Perhaps you’ll agree with me when I say:

It’s REALLY hard to know how valuable a new keyword is before optimizing for it.

Or is it?

Well, it turns out, you can forecast traffic for a set of new keywords including number of leads and sales by using a few metrics and tools…

…metrics and tools that forecast monthly traffic, number of leads and revenue a set of keywords can bring to your business based on the historical performance of your site in Google.

And in today’s post I’m going to show you this stuff and some practical ways SEO pros forecast SEO. Learn More »

SEO Consultant vs. Agency: Which Is Best?

Technical SEO Nightmares (and How We Beat Them)

What Are The Best SEO Pricing Methods?

SEO Consultant vs. Agency: Which Is Best?

Consultant David stands up to Goliath agency

One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead. Having worked...

Technical SEO Nightmares (and How We Beat Them)

Technical SEO Nightmares from Southern SEO's

Have you experienced a technical SEO nightmare that stuck with you? Frightened you? Or perhaps caused you to lose a chunk of revenue? Every SEO person seems to have their own peculiar horror story, something that they witnessed on a client website or something they did themselves that haunts them, a story they suppress. Today we're...

What Are The Best SEO Pricing Methods?

Buy one unicycle wheel and get another FREE!

1. Keyword-based Pricing 2. One-time Fee 3. Hourly Payments 4. Variable Fee 5. Pay For Performance 6. Retainer 7. Packages How much do you pay for the services that get you more customers from search engines? Before asking this question, understand the different ways that SEO consultants and agencies charge and figure what pricing...