Take yourself back to the 1990’s. You’ll miss it but appreciate how much search engines have changed.
What do people mean when they say they can “do SEO” for you?
They usually mean one of two things.
What happens between a website and a search engine is a relationship. But how should we look at SEO? Is it short-term or long-term?
If you had a choice between SEO and guaranteed SEO, you’d always choose guaranteed, right? With any service, the guaranteed option is always better, right? No!
It’s REALLY hard to know how valuable a new keyword is before optimizing for it. Or is it? Here’s how you can forecast traffic for a set of new keywords.
Having worked in both agency and consultancy worlds, I’ve seen their strengths and weaknesses from the inside. Let me explain the differences.