SEO Blog

Our SEO campaigns average a 533% increase in organic search visits.

SEO Friendly vs. SEO Strategy: Two very different approaches

SEO Friendly vs SEO Strategy

What do people mean when they say they can “do SEO” for you? They usually mean one of two things. They either want to give your site the ability to be found. Or they want to engineer your site to be found for certain things that will benefit your business. …

Long-term SEO Benefits

Why SEO Must Be Long-Term

I LOVE SEO. Let me put it another way: It’s my job to help your company love SEO as much as I do. Companies that HATE SEO (and it’s okay if you’re one of them) usually just have a bad relationship with a certain search engine. And, like any relationship, …

Why No One Can Guarantee SEO Results

If you had a choice between SEO and guaranteed SEO, you’d always choose guaranteed, right? With any service, the guaranteed option is always better, right? Not with SEO. Before we plunge into what guarantees we should expect out of the SEO Industry, let’s look at ranking guarantees that are, and …

Think Moneyball

Forecasting SEO: How Do I Determine the Value Of A Keyword?

Perhaps you’ll agree with me when I say: It’s REALLY hard to know how valuable a new keyword is before optimizing for it. Or is it? Well, it turns out, you can forecast traffic for a set of new keywords including number of leads and sales by using a few …

Consultant David stands up to Goliath agency

SEO Consultant vs. Agency: Which Is Best?

One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the …

Technical SEO Nightmares from Southern SEO's

Technical SEO Nightmares (and How We Beat Them)

Have you experienced a technical SEO nightmare that stuck with you? Frightened you? Or perhaps caused you to lose a chunk of revenue? Every SEO person seems to have their own peculiar horror story, something that they witnessed on a client website or something they did themselves that haunts them, a …