Social Media Optimization

Can people easily share and understand how to engage with you from your site and social media profiles? Are the two seamlessly connected. Are you transforming visitors into fans?

SMO is like SEO but for social media. SMO has both onsite and offsite aspects that you optimize to maximize the ease at which your audience can share your content, engage with you and send the clearest possible signals.

Optimizing social media is akin to SEO in the way that you optimize hundreds of small components to get as close to perfection as possible and surpass competitors. It’s a beautiful thing for your digital marketing when SEO, SMO and content marketing all sing together.

The worst thing is when someone wants to share your content but can’t do it with ease. When you consult with us, we’ll help you eliminate barriers to social media both on your site and on your social profiles. Many of the steps we propose will be practical user experience improvements. Other steps may involve code changes to your website.  We start with this general approach:

  • Determine what social media site or app profiles will work the best and optimize them.
  • Perform an onsite social connectivity analysis to assess what website changes need to be put in place.
  • Evaluate your social media practices and show you what actions to take to make it work like you want.


Get your social media working together with other marketing channels.