- “You don’t SEO your website, you SEO your business.” – John Carcutt, SEO 101 Podcast, 11/26/14
- “SEO is like Acupuncture and Homeopathy: It Works Even if You Don’t Know How or Why.” – Tad Chef, SEO 2.0 SEO Blog
- “SEO is not dead, it’s just no longer fashionable which is a good thing.” – Lyndon Antcliff, Cornwall SEO
- “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the Web site so that it becomes an eagle.” – Bruce Clay
- “SEO is only not seen as rocket science BY THOSE WHO ALREADY KNOW IT.” – Danny Sullivan
- “SEO’s are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap.” – Brian Provost
- “SEO is a noun, verb, and adjective.” – Todd Malicoat, Stuntdubl
- “Google only loves you when everyone else loves you first.” – Wendy Piersall, ProBlogger post
- “SEO is not SPAM.” – Matt Cutts
- “The best place to hide a dead body is page 2 of google search results.” – Unknown